Today marks the halfway point of our Gray Pride Week celebrations here at strongsmell.com, and we'd like to thank everyone who's taken the time to drop by.

Imagining a World Without Gray is turning out to be a lot tougher than we'd imagined it would be. As one of our astute readers pointed out, gray is really just all the colours mixed together, only half as bright as they should be. So you couldn't get rid of gray without also getting rid of at least one of our other fave colours.

We'll be honest; it was pretty depressing to learn that, and your strongsmell.com team thought long and hard about aborting the whole exercise. But then -- and you won't believe what a coincidence this is -- we learned that there's more to this time of year than just Gray Pride Week. Apparently, there's also some kind of festival going on: one that's all about celebrating women who own cats and men, as our friend Gerald Hannon once put it, who enjoy that wiener-in-bum thing.

Now, this is an unprecedented co-branding opportunity for us, and we're eager not to screw it up. But we're also moving quickly to make the most of it. Won't you please join us in celebrating the newly-renamed G(r)ay Pride Week?