As our G(r)ay Pride Week festivities draw to a close, and our seven-part guide to the Co-op Flag winds down, we'd like to remind you that quality never goes out of style.

We'd also like to remind you that quality goes in before the name goes on. That we've just achieved ISO 9002 quality-assurance certification. And also that quality is Job 1.

Heady stuff, this "quality." It carries with it the whiff of power. The scent of strength. The ripe, vaguely-underwashed stench of bearded, bespectacled, kissin' cousins. And their royal offspring. And also those geeks who dress up like knights and pages and pretend it's the 12th century. Assbags.

I'm Henry the VIII, I am.

The purple stripe, resplendent in its majesty, in its royal highness, stands for Quality.