On August 24, strongsmell.com featured a content and e-commerce offering entitled "Why can't we all just get along?". Early word from Neilsen Media Research indicates that the item was very successful at meeting both its traffic targets and its revenue goals.
But here's the thing. Some of strongsmell.com's most sacred goals are a little tougher to quantify than pageviews and dollar signs. More than we want to build a thriving business -- more than we want the prestige that comes from running a top-ranked website -- we want to build a community.
Oh yes, you do hear that a lot, especially out here on the bleeding edge of the Way New Economy. But that doesn't make it any less worthy a goal.
On the 24th, shortly after "Why can't we all just get along?" went live, the strongsmell.com Interaction Areas began to buzz with confused, disconcerted chat. Many members, as it turned out, had misunderstood our intentions.
For the record, when Gerry said, "the surgical techniques are still untested and expensive," he was making what we in the industry like to call "a salty left turn."
We hope that clarifies the matter. And we thank you for your continued trust and patronage.
Poetry policy
On August 24, strongsmell.com featured a content and e-commerce offering entitled "Why can't we all just get along?". Early word from Neilsen Media Research indicates that the item was very successful at meeting both its traffic targets and its revenue goals.
